The Rise of New Media Trends in Advertising: A Visual Study in the Post-COVID Era

The COVID-19 pandemic has precipitated a profound transformation in the advertising landscape, accelerating the shift from traditional mass-media platforms to digital and interactive communication channels. Lockdowns, social distancing measures, and the rapid adoption of online technologies significantly altered media consumption patterns and consumer behaviour (Baker, 2020; Campbell & Rapp, 2021). As audiences increasingly engaged with content through smartphones, social media, and streaming platforms, advertising practices evolved to become more participatory, dialogic, and culturally nuanced.