Published: 2024-01-23

An Exploratory Study on the Scale Development for Perceived Attributes of Loyalty Programmes

Rukmani Jaiswal, Ashish Kumar Srivastava, Vipin Vihari Ram Tripathi

The Role of HRM in Promoting Environmental Sustainability Within Organisations

R.V.Palanivel, Rashi, Madhuri Aggarwal, Kalpana Kataria, Arjyalopa Mishra, Ashutosh Deshpande

Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era

Ms. Priyanka Punjabi, Dr. Aruna V, Prof. (Dr.) S.S. Patil, Dr. R. Ragu Prasadh, Suchitra Labhane, Dr. Badhusha MHN

Influence of Transformational Leadership, Organizational Commitment, and Work Engagement on Employee Performance: A Comprehensive Study

Prof. Dr. Ravindra Bhaskar Gawali, Dr. Bharati Sunil Makhijani, Dr. Vanshika Ahuja, Chavatapalli Lakshmi, Dr. Vibha Chetan, Kaneenika Jain

Role of Fintech Adoption on Effective Functioning of Financial Institutions: An Empirical Study

Nasa Dhanraj Rajwinder Kaur, Baig Mansur Ibrahim, K. Balanaga Gurunathan

National Education Policy 2020 and Gender Inclusiveness

Prabha Singh Parihar, Dr. Seema Ghanghas, Dr. Waseem Ahmad Khan

The Challenges of India’s Economy Shift from Economic Growth to Green Growth

Quazi Shams Aaghaz, Md Imran Khan, Pankaj Kumar Gupta, Md Nesar Faizi

THE LONG-TERM IMPACT OF COVID 19 ON INDIVIDUAL BEHAVIOR

Sheetal Mahendher, Shruti Bohra, Leonard L

Corporate Social Responsibility and Brand Equity – An Analytical Study Focusing on Indian Businesses

Ankur Kumar Rastogi, Kumari Shilpi, Vinay bhalerao, Ranjitha. P. K, K Rajesh Kumar

Recruitment and the Role of Hr in Talent Acquisition: Optimal Methods for Hiring Top Talent

Sona Vikas, Ashish Mathur, Sneha Adavi, John Mohmmed Pasha Shaik, A. Seshachalam

A Resource-Based View Assessment of Big Data Analysis and Its Impact on Strategic Human Resources Quality Management Systems

Dr. K. Suresh Kumar, Dr. Priyanka Sharma, Dr. Divyesh Kumar, Dr. Sireesha Nanduri, Dr. Lakshmi. V, Dr. H. K. Manjula

Bank Customers’ Perception Towards Debit Cards in Sholinganallur, Chennai

Shahina Begam, Dr. P. Nivetha, Dr. Meera, Dr. R. Ilavenil, Dr. S. Prasanth

A Comparative Analysis of Deep Learning Models for Short- Term Stock Price Prediction

Elma Sibonghanoy Groenewald, Kifah Sami Hussein, Inam Abass Hamidi, Juhi Vinod Mehta

Analyzing the Impact and Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour

Ajay Patil, A. Abdhul Rahim, Spoorthi R, Neha Bhatia, Tapas Upadhyay, Kumar Rahul

Key Success Factors of Technology-Driven Startups in India: An Empirical Study

Jaimin Patel, Purnendu Kumar Patra, Himanshu Vaishnaw, Sephalika Sagar

Optimizing Supply Chain Processes through Deep learning Algorithms: A Managerial Approach.

Lima Nasrin Eni, Elma Sibonghanoy Groenewald, Inam Abass Hamidi, Apeksha Garg

Impact of Artificial Intelligence and Internet of Things on Performance Management: A Systematic Review

K. Suresh Kumar, Ananda Ravuri, Sameer, Gangu Naidu Mandala, Samreen Rizvi, Satyajee Srivastava

Role of IOT and Blockchain Technology in the Growth of Digital HRM Transformation as a Function of Management

Sroojani Mohanty, Shiva choudhary, Muralidhar L B, Amit Jain, K. Suresh Kumar, Gautam Sen

Machine Learning-Based Risk Management of Credit Sales in Small and Midsize Business

Dr. Rojalin Pani, Dr. M. Rajendaran, Rishabh Kumar, Nidhi Mishra, Dr. K. Suresh Kumar, Prof (Dr) Sumeet Gupta

Electric Vehicles: A Catalyst for Economic Growth in India

Deepika Saxena, Shivam Sharma, Surbhi Sharma, Vansh Jindal

The Role of Gender Diversity in Horticulture: Strategies for Encouraging Women Participation in The Field

Venkata Ramaiah Turlapati, Ajit S., Dr Sundarapandiyan Natarajan, Dr. Biswo Ranjan Mishra, Dr. Lenin S, Dr. A. Muthulakshmi

Ethical Implications of Artificial Intelligence in Business Decision-making: A Framework for Responsible AI Adoption

Venkata Ramaiah Turlapati, P. Vichitra, Dr. Khaja Mohinuddeen J., Dr Navjyot Raval, Dr. Khaja Mohinuddeen J., Dr. Biswo Ranjan Mishra

Blockchain and Smart Contracts: Revolutionizing Auditing and Financial Transactions

Dr. R. Nadanasabai, Dr. Saikumari.V, Dr Vanithamani M R, Dr. K. C. Prakash, Dr. Anurag Aeron, Dr. Biswo Ranjan Mishra

Solid Waste Management for Environmental Sustainability and Human Health

Dr. Tarun Madan Kanade, Dr. Jonathan Joseph, Dr. Sophia Ansari, Mrs. Ashima Manoj Varghese, Dr. Tushar Savale

Virtual Laboratories Enhanced by AI for hands-on Informatics Learning.

Elma Sibonghanoy Groenewald, Nand Kumar, Avinash, Shahrukh Irfan, Santosh Yerasuri

Economic Value Added Break Even Point of Commercial Banks

Dr. T. Priyanka, Dr. R. Jeya Rani, Dr. A. Meera, Dr. R. Ramki

Factors Influencing the Decision Behaviour of Gen -Z To Invest in Cryptocurrency: An Application of Utaut Model

Dhruv Gupta, Kartik Garg, Vikas Goel, Prabhjot kaur, Bhavneet Kaur, Tanush Gupta

Towards A Framework for Performance Management and Machine Learning in A Higher Education Institution

Dr. Shaik Balkhis Banu, Dr. K. Suresh Kumar, Dr. Priya J, Mohammed Rizvi, Shailendra Kumar Rai, Dr. Priyanka Rana

Creating Sustainable Experiential Tourism for Showcasing Tulunadu's Ecological Treasures

Nanda Kishore Shetty, Sachin Kamath K, Arpitha A Patil, S Ishwara Tejaswi, Mahima Bhat, Sinchana R Naik, Sanketh Samrajya

Understanding the role of Leisure Involvement and Choice Complexity on Choice overload in booking of leisure activities online among Young Consumers

Aditi Saurav, Priyanka Sahoo, Rakesh Gandla, Lalith Kumar Vemali, Mechri Saravanan Pallavi, Vihang Golla

Building Lasting Relationships with Customer-Centric Digital Marketing

Dr. Gangu Naidu Mandala, Ms. Garima Bora, Dr. R. Krishna Vardhan Reddy, Dr. K. Suresh Kumar, Mohammed Rizvi, Dr. Satyajee Srivastava

User generated content and its influence on relationship marketing among Generation Z

Dr. Tushar K. Savale, S Rahul, Dr. Amit A. Medhekar, Dr. Anand Deshmukh

An Analytic Study of The Relationship Between Internet Connectivity and Productivity in The Workplace

Prof. (Dr.) Laxman Kumar Tripathy, Dr. Laxmidhar Biswal , Prof. Rohini Nikam, Prof. Pooja Karekar

Role Of Fintech Adoption on Banking Sector Efficiency: A Survey Based Research Approach

Dr. Anand Muley, Rekha Bawa, Parul Verma, Dr. S. M. Uvaneswaran

Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study

Dr. Krishna Kumar Verma, Dr. Jyoti Kumari Mishra, Dr. Kamlesh Babu Gautam , Dr. Manish Kumar

Ethical Considerations in AI-Driven User Interfaces

Prashant S. Acharya, Dr. Tripti Sahu, Pranav Dixit

Industry 4.0 and Indian Manufacturing Companies: Barriers towards sustainability

Dr. Bhavna, Dr. Alok Singh Chauhan, Dr Alka Agnihotri, Dr. Mukta Makhija

Exploring the Literary Landscapes: A Journey through the Contrasting Realms of English Literature in the North and the South

Dr. Eeshani Sarswat, Dr Sudhakar Rajaram Ingole, Dr. Rudresh Pandey, Dr. Vinaya Kumari, Dr. Meera Kapoor, Dr. Anupam Sharma

Gujarati Farsan

Lovelesh, Bhagyashree Dabi, Parveen Chand, Avinash Adhupiya

A Study on Financing of Agriculture by Banks in India

Prakash Pradhan, Shakti Ranjan Mohapatra, Deepak Kumar Sahoo

Exploring The Influence Mechanism of Strategic Leadership, Employee Engagement and Job Involvement: A Framework Model Approach

Prof. Manoj Kumar Mishra, Prof. (Dr.) S. S. Patil, Aravinda H G, Dr. Juno Jasmine J, Dr. Punit Pathak, Kavitha. K

Impact And Interaction Between Demographic Variables and Behaviour Bias on Mutual Fund Investment Decision Among Academicians

Santha Ganesh Iyer, Akhila N, Dr. Megha Sharma, Dr. L. Rajeshkumar, Dr Balamurugan S, Dr. Devendra Lodha

Improving Educational Performance through Effective Performance Management Systems

Vijay Dilip Somase, Sonali Bhaskarrao Jadhav, Mahesh Luthia, S. Vijay Mallikraj, Pushp Lata Rajpoot, Manish D Rai

Impact of Product Placement of Movies on Consumers Buying Behaviour

Balachandar S, Sheetal Mahendher, Nila A Chotai, Leonard L, M. Thouyangba Meetei

Human-Computer Interaction in Smart Living Environments: Challenges and Opportunities

Prof. Manisha C. Pagar, Dr. Tushar K. Savale, Prof. Prabodhan U. Patil, Dr. Nainesh Mutha, Dr. Hemant F. Wanjare, Prof. Savita B. Mogare

The Landscape of AI in Indian Banking Sector: A Theoretical Perspective

Sarita Kumari Singh, Jayanta Kumar Parida, Sameer Shekhar

The Development of Manufacturing Industry Revolutions from 1.0 to 5.0

Dr. Ajay Kumar Varshney, Dr. Ankit Garg, Dr. TR Pandey, Dr. Ritesh Kumar Singhal, Prof. Rahul Singhal, Himanshu Sharma

Factors affecting adoption of electronic banking services for youth in Delhi

Deepika Saxena, Amisha Gupta, Abhishek Goel, Aman Joshi, Gagan Chawla, Kaushik Arora

“Fintech: A New Regime in Finance Sector”

Suraj Sharma, Prasad Begde, Ajit Sane

Strategic Insights into Financial Management Challenges Faced by SMES

Sanghamitra Behera, Sushil Kumar Gupta, Pooja Gupta, Afa Asif Qidwai, Ishrat Rasool,. L. Jayanthi

Globalization And Higher Education Institutions: Opportunities and Challenges for Academic Institutions in Implementing ITC

Dr. K. A. Arokiaraj, Renjith M, Dr. M. S. Sibi, , Dr. R. Tamilselvi, Dr. K. Prakash, Dr. Chandrika Reddy

Financial Behavior in Personal Investment: Influence of Psychological Factors on Investment Decision

Dr. Lakshmi V, D. Charumathi, M A Nayeem , Dr. S. Vidya, Prof. Renuka Sagar, Dr Jagbir Singh Kadyan

An Empirical Study on Perception and Behaviour of Investors towards Equity Market Investments

Dr. K. Raghuveer, Dr. B. Hari Babu, Dr. A. Sree Ram, Ms.Gopisetty Reshma

Impact of GDP on Indian AUTO Sector – An analysis of Nifty AUTO Index

Dr. M. Sravani, Mr. Vinayaranjan P, Dr. V. Narasimha Rao

Framework For Performance Management, ICT-Based Digitalization in A Higher Education Institution

Dr Praveen Kumar, Bhumika. G, Satyanarayana Bora, Mary Joseph, Bharat Sonnis, Aditya Singh Yadav

A Study on Problems and Prospects in Garment Industry in MP

Akash Kumar Choudhary, Dr. Tanveer Akhtar Khan, Dr. Ankur Randhelia

Impact of Merger & Acquisitions on Financial Performance of Public Sector Bank: An Application of Camel Model

Santosh Kumar, Sumita Sinku, Ashish Dubey, Bipin Chauhan, Manish Kumar, Satyam Sangya

Online Shopping Behavior: Factors Affecting Consumer Trust and Purchase Intensions in E-commerce

Chennakeshi Ganesh, Dr. Sapna Mathur, Dr. Yogendra Singh, Anand Brahmbhatt, Dr. Christabell Joseph, Dr. Prakashraj P. Kumavat

HR Analytics: Leveraging Big Data to Drive Strategic Decision-Making in Human Resource Management

Dr. Somasekhar Donthu, Balbhagvan Acharya, Keerthiraj, Dr. Misbah Hassan, Dr. Smrity Prasad, Dr. Sujit Kumar Mahapatro

The Role of Media in Shaping Perceptions of Women's Empowerment: Challenges and Opportunities for Change

Bhup Singh Gaur, Binoyjyoti Das, Dr. Apoorva Misra, Dr. Sanjeeb Mallick, Dr. Jigneshkumar B. Patel, Monika