Impact of Technological and Organizational Factors on the Adoption of AI in Retail E-Commerce Websites

Abstract

In recent years, technology & artificial intelligence have been present on almost every website that supports online commerce. Technology-enabled websites benefit e-retailers, but little research has been undertaken to link this aspect of website design to customer enjoyment & purchasing behaviour in online arena, often known as e-satisfaction. It is becoming increasingly evident that AI is having an influence in this industry, & most businesses, particularly online retailers, are using some of the techniques since it is vital for businesses to be relevant and up to date in terms of technological advancements. The main aim of the study is to measure the Impact of Technological factors on the adoption of AI in retail e-commerce websites. This research will assist the retail business understand the AI adoption process and variables. This study will also assist service providers understand the hurdles that the retail sector faces while implementing AI. The results of the study is shows that the Technological and organizational factors positively impact the adoption of AI in retail e-commerce websites.