Media Activism as a Catalyst for Environmental Awareness and Sustainability

Abstract

Media activism has played a crucial role in highlighting key issues such as communal riots, female foeticide, rape and sexual abuse in recent times. It rightfully requires recognition for consistently bringing social, cultural, and political concerns to the forefront of public discourse. Without the proactive efforts of the media, many of these issues might have remained unnoticed or unaddressed by the wider public. However, there have also been instances where the media has disproportionately focused on less significant matters, sensationalized trivial topics, or reported without adequate fact-checking. The present study explores and analyzes case studies of media activism in the context of environmental sustainability. It utilizes credible and relevant secondary sources from the public domain, such as newspaper and magazine articles, blogs, social media posts, and other materials.