The role of digital platforms in supporting hotel marketing activity

Abstract

This study aimed to understand the role of digital platforms in hotel marketing activities, it identified the concept of digital platforms and their characteristics, studied the reality of hotel marketing, and examined their concepts, and key elements It highlighted the relationship between them by examining some digital platforms around the world. Finally, a case study was conducted on the Marriott Hotel in Algiers as an effective example to demonstrate the importance of digital platforms in hotel marketing. To achieve the desired objectives, a descriptive analytical approach was used in the applied aspect, which was directed at the target sample of the hotel under study. The sample size was240, subject to analysis, after the validity of the tool was established, various data were processed using the statistical program (Spss v26).