Exploring the Impact of Artificial Intelligence on Financial Behaviour

This paper outlines the transformation of Artificial Intelligence in the finance industry's behaviour.  This includes the various dimensions through which Artificial Intelligence transforms different aspects of the financial sector: operational efficiency, risk management, customer experience, and market dynamics. The study investigates the specific applications of AI, including machine learning, natural language processing, and deep learning, and analyses their influence on financial institutions and market participants.  Through a combination of literature review and case study analysis study the future implications of AI in finance. The results show the huge potential of AI in changing the financial landscape and also stress that ethical considerations and regulatory frameworks should be addressed responsibly.