Navigating the Niche: Riya Mehta’s Strategic Overhaul at Custom Elements

Abstract

In the heart of Bangalore, the first rays of sunlight streamed through the windows of Custom Elements’ office, highlighting a space brimming with creativity and ambition. It was 2017, a pivotal year when Arbaaz Sha Muzawer and Wasim Shaikh, two visionary entrepreneurs, embarked on a mission to redefine the motorcycle accessories market. Their goal was not just to launch another e-commerce platform but to create an engaging ecosystem where motorcycle enthusiasts could access premium, customizable accessories tailored to their needs.