Investors’ Investment Behaviour Towards Mutual Funds in India: With Special Reference to Varanasi City

Mutual fund is an important segment of the Indian financial market. It mobilises the savings of millions of investors into the different equity and debt investment schemes and provides very easy and the least stressful avenue to enter into the stock market investments. In last few years, it has mobilised large amounts of savings of the investors which fulfil their needs. It works as a financial intermediary which channelizes the surplus in those areas where, for investment purposes, there is more need of funds to support the growth of the economy. Mutual funds invest the savings of the investors in diversified portfolio so that investors can get better return at lower risk. The present research analysed the investors’ investment behaviour towards mutual funds of Varanasi city. Investors’ investment pattern, perception about different mutual fund benefits, their monitoring and evaluation behaviour was studied relating to mutual fund investments. The study found that investors had preferred systematic investment plans with growth fund schemes. They revealed different perception about mutual fund benefits and different evaluation behaviour.