A Study on Impact of E-Commerce on Consumer Buying Behavior: A Focus on Grocery Products in Bilaspur District

Abstract

E-commerce goes beyond merely conducting business online. In today’s era of internet technology, e-commerce has significantly transformed our lifestyles. As e-commerce continues to achieve notable success, it becomes essential for businesses to adapt to emerging trends, as shifts in technology directly impact consumer behavior. The influence of consumer behavior on e-commerce is substantial. E-commerce encompasses much more than online transactions; its effects are expected to be far-reaching and more significant than we currently recognize. This is due, in part, to the simultaneous occurrence of the information technology revolution and other major trends, such as business globalization. The rise of global e-commerce is fostering a new economic era that will deeply impact our lives, reshape competition across various industries, and alter the global economy.