Elastic Logistics- The Future of Logistics and Supply Chain- A Case Study of Retail Firm.

Purpose – This study aims to educate industries and logistics actors on Elastic Logistics by explaining its background, significance in decision-making processes, and potential efficiency of the supply chain.

Design/methodology/approach – The paper discusses the existing supply chain in one of the retail groups that have operated across the globe and the interview method and case study approach downstream (between warehouse and retailer) has identified the new ways for the effective use of elastic logistics and brought the significant change in the business.

Findings – Findings indicate the potential advantages of using elastic logistics according to business challenges and flexible supply chains that are pacing towards the change as per the market and elastic logistics help logistics capabilities could be improved. The significance of elastic logistics and its use benefit the whole supply chain and partners, especially in the retail and pharma industry.

Originality/value – The use of elastic logistics has the future in the context of innovation and promoting efficiency within the supply chain particularly using technology and the existing resources to bring and provide valuable decision-making to extend the business performance and minimize the cost, delivery time, and accurate demand forecasting.