Leveraging AI in Entrepreneurship: A Study on Technical Integration, Decision-Making, Market and Financial Dynamics

Abstract

Leveraging AI in entrepreneurship improves decision-making, market strategy, and financial management. AI improves prediction accuracy and operational efficiency by evaluating data, automating activities, and personalizing interactions. The parameters considered for our study are the study focused on technological advancements in AI and their impact on entrepreneurial decision-making, business process automation, customer interaction and experience, market analysis, competitive intelligence, and financial management. The sample survey was conducted in Bangalore and selected based on the researcher's convenience. Some of the major findings for the study were that 70% of the respondents were established entrepreneurs (businesses operating for 3 years or more), and 40% of the respondents actively integrated AI into business operations. For the parameter of motivation, we found that 35% of the respondents are motivated to use AI to enhance productivity.