“A Study on Customer Satisfaction of Two-Wheeler Electric Vehicles in Gadag District of Karnataka State.”

Abstract

The electric vehicle segment is progressively growing in the Indian market. Many players are carving out their own niches in this segment by launching customer-centric vehicles. It is essential to understand the customer and their acceptance of the electric vehicle. This study is focused on to measure the customer satisfaction of two-wheeler segment of electric vehicles. The study proposed the conceptual framework to measure the customer satisfaction with twenty-five different variables of electric vehicles. This study was conducted in Gadag district of Karnataka State with 55 sample size. Cronbach’s alpha was used to assess the reliability of the data collection tool. The data was analysed using one sample T-test to check the Hypothesis assumed during the study.  This study found that customers are highly satisfied with two-wheeler electric vehicles, despite expressing concerns about issues like the availability of spare parts.