The Role of AI in Predictive Analytics for Customized Learning Experiences in Edtech Businesses

The advent of artificial intelligence (AI) has significantly transformed various industries, including education technology (EdTech). This research paper explores the role of AI in predictive analytics for customizing learning experiences in EdTech businesses, with a focus on India. The study utilizes quantitative analysis to provide a comprehensive understanding of AI's impact on enhancing personalized learning and educational outcomes. This research contributes to the body of knowledge by highlighting AI's potential in fostering sustainable development in education, particularly through tailored learning experiences. The findings underscore the importance of innovative, culturally aligned, and locally adapted educational technologies in enhancing learning outcomes and achieving superior educational results.