Jeep and Citroën in India: A Case Study on Navigating Challenges and Crafting Strategies in the Automotive Landscape

Abstract

In the ever-evolving landscape of the Indian automobile market, global car manufacturers face both opportunities and challenges. This extensive exploration delves into the experiences of two significant players, Jeep and Citroën, both subsidiaries of the Stellantis group. As they strive to establish a strong foothold in India, a myriad of factors come into play, including market entry strategies, product choices, and responses to the unique challenges presented by the Indian consumer. This case study not only sheds light on the struggles faced by these brands but also proposes strategic insights that delve deep into understanding local preferences, recalibrating pricing strategies, and building robust after-sales infrastructures.