Role of Corporate Social Responsibility in Talent Acquisition and Retention: A Cross-Sectional Study

Abstract

The twenty-first century is concerned with talent management. Recruiting exceptional people is a critical component of a company's competitive edge. This study makes a case for corporate social responsibility (CSR) as a crucial tool for attracting top talent by drawing on signaling theory. India has seen a spectacular increase in social companies over the years. This is partly due to the government's new policy of gradually withdrawing from social development initiatives. Social enterprises fill the void therefore created. A social enterprise can be a for-profit or non-profit organization that engages in revenue-generating activities to bring about positive social change. The results show that CSR can boost a company's reputation and attractiveness, which can be used to effectively attract new personnel. Organizations can become employers of choice if they are prepared to implement policies that safeguard and advance their workforces and enhance the condition of the environment and society as a whole.