Happiness in the Hyper-Consumer Society between Pleasure and Illusion Gilles Lipovetsky and Jean Baudrillard as Models

In this research paper, we will attempt to shed light on the essence of the relationship between happiness and consumption in current philosophical thought through a comparative analytical approach between Gilles Lipovetsky and Jean Baudrillard.

Considering that consumer society no longer merely satisfies material needs, but has become producing new patterns of happiness based on symbols, pleasure, and desire.

Whereas Gilles Lipovetsky believes that consumer happiness in the time of hypermodernity as an individual experience is temporary and fragile, while Jean Baudrillard believes that happiness is merely an ideological illusion resulting from the logic of simulation and the consumption of signs.

The importance of our research is manifested in the fact that it highlights the transformation of values in contemporary philosophy by connecting philosophy to everyday issues, and it opens the horizon of thinking about the possibility of building happiness that transcends market logic.

The research concludes that happiness in contemporary and current societies is a complex phenomenon in whose embodiment several factors overlap, which calls for rethinking the possibilities of building happiness that transcends market logic.