“Portrayal of Women in TV advertisements”: A Quantitative Study of Advertising Experts

Abstract

For a number of years, there has been discussion over how women are portrayed in television commercials. The diverse representations shown for women in television advertisements over the past years are examined in this abstract. The study examines the preconceptions reinforced by advertisements that have run in the 21st century. The study discovered that even while there has been improvement in the way women are portrayed, there is still more work to be done. In many advertisements, women are still seen as objects and sexualized, with their outside looks taking precedence over their inner selves and accomplishments. In addition, women are frequently portrayed as housewives, mothers, or sexual objects, which perpetuates gender stereotypes and restricts their responsibilities in society. Nonetheless, there are also effective portrayals of women in TV commercials. These depictions include those of women as strong, capable leaders as well as autonomous, successful professionals. Such representations support the cause of gender equality by questioning established gender roles.