Exploring the Marketing Strategies: A Case Study on Fogg Deodorant

Abstract

Marketing is an art as well as a science. The marketing tactics that helped Fogg deodorant succeed in the fiercely competitive Indian personal care sector are examined in this essay. When Fogg was introduced by Vini Cosmetics in 2011, it quickly became the industry leader by defying accepted product standards and utilizing successful marketing strategies. The study investigates how product differentiation, competitive pricing, and focused communication affected consumer behavior using secondary data, case study analysis, and a review of brand positioning. The results provide information about consumer psychology, brand strategy, and innovation in developing markets.