Marketing strategies and consumer adoption of electric vehicles: A global perspective on driving sustainable mobility transitions

Abstract

The shift to electric vehicles (EVs) worldwide is pivotal for clean transport, yet in India, their uptake remains uneven due to economic, psychosocial, and infrastructural issues. It explored the dominant determinants of EV adoption, policy responses, and consumer sentiment. Data were collected using mixed-methods research comprising surveys (435) and qualitative interviews (15–20 stakeholders) from urban, semi-urban, and rural areas. Multiple regression, structural equation modelling (SEM), and one-way ANOVA were used to analyse.