Analyzing Consumer Behavior: The Role of Gender and Income in Food Delivery Services

Abstract

Due to urbanization, changing consumer demands, and technology improvements, the food delivery industry has experienced exponential growth. The impact of gender and income, two important demographic variables, on monthly consumption habits on food delivery services like Uber Eats, Zomato, and Swiggy is examined in this study. The study examines the relationship between income levels and monthly expenses using Spearman's Rank Correlation and uses data from 130 respondents to evaluate the relationship between gender and spending patterns using the Chi-Square Test for Independence.