A Study on Technology Adoption and Emerging Trends in E-Commerce

Abstract

The rapid advancement of technology has greatly changed the e-commerce landscape in terms of changing consumer behavior, business models, and market dynamics. This research paper considers the implementation of the so-called emerging technologies viz AI, ML, blockchain, IoT, and AR within the ecommerce environment. These technologies provide higher levels of personalization, better supply chain management, transaction security, and better experiences for the end-user. The study is performed through an in-depth review of secondary global reports, case studies from the industry, and academic literature. It identifies trends such as m-commerce, social commerce, and voice-assisted shopping that are reshaping the e-commerce landscape. The paper further outlines the impediments that companies face when it comes to integrating these technologies, such as infrastructure constraints, cybersecurity threats, and trust issues from the consumer side. The findings enlighten the possibility of strategic technology adoption toward competitiveness and sustainability in a fast-evolving commerce ecosystem.