Understanding Indian Market Dynamics: A Comparative Study of Traditional and Green Markets

Abstract

The evolving global economic landscape has brought significant attention to the contrasting dynamics between traditional and green markets. This research aims to explore and compare the structural, behavioral, and strategic characteristics that define these two market systems. Traditional markets, grounded in established economic models, prioritize efficiency, cost minimization, and mass consumption. They are often characterized by linear production and consumption patterns with limited emphasis on environmental impact. In contrast, green markets have emerged as a response to increasing environmental concerns, climate change, and consumer demand for sustainable practices. These markets emphasize circularity, ethical sourcing, reduced carbon footprints, and environmentally conscious consumerism. Through an interdisciplinary and comparative methodology that integrates literature review, empirical analysis, and case studies from diverse geographic and economic contexts, the study examines how market dynamics such as demand and supply trends, pricing strategies, consumer preferences, and regulatory pressures differ between the two models. Particular attention is given to the role of sustainability-driven innovation, the influence of environmental policies, and the shifting expectations of consumers in shaping green market growth.