Corporate Social Responsibility (CSR) and Its Impact on Business Reputation

Abstract

Businesses are expected to foster competitiveness and revenue growth while incorporating ethical and ecological issues into their daily operations. The goal of the corporate social responsibility, or CSR, initiatives is to change investors' perceptions of an enterprise's standing. This study aims to identify specific CSR behaviours that affect images and measure the impact of each. The results imply that CSR actions have an effect on the image of a business.  Moreover, the intensity of this link varies for each item. Significant differences existed between citizens and specific companies as well as across different stakeholder groups.  Furthermore, the study discovered that the relationship between company's image and CSR was only little impacted by age and gender identity.  The results contribute to the body of knowledge formerly accessible on the impact of CSR (corporate social responsibility) on business standing by providing the perspectives of multiple stakeholders and individuals.