Analysing Antecedents of E-payment Adoption by Consumers: Evidence from India

Abstract

Over the past decade, India has seen a considerable rise in the usage of e-payment systems due to changes in consumer behavior, government efforts, and technical improvements. The study aims to identify the key antecedents of e-payment adoption in India. A UTAUT model with perceived trust was employed in the study. An online survey in NCR was used to gather the data through a snowball sampling technique.  257 responses were recorded. PLS-SEM was employed to analyse the data. The findings demonstrate that facilitating conditions is the strongest motivator to adopt the e-payment system in India, followed by performance expectancy and effort expectancy. Whereas social influence and perceived risk exhibited an insignificant impact.