A Study on Evaluating Factors Influencing the Adoption of Fintech

Purpose: The study aims to analyse the factors driving the acceptance of Fintech within the fintech environment to offer insights into consumer behaviour and enable informed strategies for enhancing adoption and usability in the financial technology industry. The widespread adoption of Fintech will transform the financial landscape.

Design/Methodology/Approach: The structural equation model was employed to evaluate the factors influencing adoption of fintech.

Findings: The study reveals a significant influence of performance expectancy, effort expectancy, social influence, facilitating condition, and E-service quality on behavioural intention towards fintech adoption.

Practical Implication: The research findings are significant for financial institutions, regulatory bodies, and fintech Companies. By evaluating stakeholders' viewpoints these organisations can create frameworks and strategies that effectively encourage fintech adoption.

Originality/Values: There are many studies on the adoption of fintech using TAM, UTAUT, UTAUT2. This study addresses this gap by utilizing two theories UTAUT and E-service Quality analysing determinants of adoption of Fintech.