“AN ANALYTICAL STUDY ON CUSTOMER PERCEPTION TOWARDS ELECTRIC VEHICLES WITH SPECIAL REFERENCE TO MUMBAI REGION”

Abstract

The main goal of this study is to analyze the consumer perception of electric vehicles in India. It has been observed since 2015 that EV companies have taken a major step toward economic and environmental factors while producing their vehicles. In the current dynamic scenario, consumers are constantly looking for better eco-friendly products along with cost-efficiency to it. This research throws light on the positive and negative factors which affect the consumer’s perception when approaching electric vehicles in India.