Sustainable Supply Chain Management: Challenges and Solutions

Sustainable Supply Chain Management (SSCM) has gained significant attention as organizations strive to balance economic, environmental, and social objectives. However, implementing sustainability in supply chains presents several challenges, including regulatory compliance, cost constraints, technological limitations, and stakeholder coordination. This paper explores the key challenges businesses face in adopting SSCM and proposes viable solutions to enhance sustainability performance. Strategies such as circular economy integration, digital transformation, green procurement, and collaboration among supply chain partners are examined. The study highlights the role of government policies, corporate responsibility, and innovation in overcoming sustainability challenges. By adopting best practices and leveraging emerging technologies, firms can achieve a resilient and eco-friendly supply chain. This research contributes to the growing body of knowledge on sustainable supply chain practices, offering insights for policymakers, industry leaders, and researchers.