Role of Learning Orientation, Green Innovations, and Sustainable Business Practices on Sustainable Firm Performance: An Empirical Study in Manufacturing Organisations

Abstract

Looking at the response to the weakening of the global environment, most business firms have started adopting green strategies, also called eco-friendly strategies, like learning orientation, green innovation and other sustainable business practices. Green innovation strategies are ideas for environmentally friendly inventive options that influence achieving sustainable goals. Global warming and environmental degradation have brought many challenges to humankind in the 21^st century. Therefore, business firms adopt sustainable methods for producing environmental products and services. Specifically, manufacturing organisations adopt green practices to achieve sustainable firm performance. Green innovation has been studied to determine whether it impacts a firm's performance and whether green entrepreneurship sustainability influences both. Protection of the environment is a matter of market rivalry and competitive advantage. Thus, green innovation, learning orientation, and sustainable business practices have become a matter of concern in the past few decades. A sample of 203 respondents was collected to find the result of the study.