Role of On- Demand Logistics Model in Building Profitable Business Venture: With special reference to Blinkit.

Abstract

With the due course of time, India has become a land of many unicorn start-ups. The big business magnets are seeing start-ups as a best opportunity for investments. These start-ups are adapting a particular business model which can bring better functioning and growth to their businesses. One of the most significant types of business model, which is being adapted by many quick commerce start-ups, is On-Demand business model. This model primarily based upon speed, customer needs and accessibility. On- demand business model is a type of model which majorly prioritizes on the factors like consumer needs, demands, on- time technology, speed and consumer acknowledgement. It works according to the customer preferences and the biggest example to this on- demand style of model is blinkit which is a quick-commerce type of business model and works to provide customers demands on-time and giving them a sense of satisfaction from online shopping. Under this project, a research will be conducted to focus upon the benefits of applying on-demand type model as a business building strategy and how it affects the customer relations and business growth with special focus upon an example of quick commerce type business i.e. Blinkit. The data on the aforementioned area will be collected from the secondary sources such as Internet, Magazines, Articles and Books and will be presented in detail with the help of tables and graphs. The research will be majorly highlighting the role of real- time delivery, technological up gradation, customer- driven concepts in building businesses and the impact of promises made by the companies to their customers and strengthening the loyalty of the customers towards the concerned brand. The brand which has been focused in this research is blinkit. The strategies, rebranding and the constructive decisions of this grocery app has been accentuated in this research. Precisely, the particular model that has been applied in the case of blinkit grocery app is On- Demand Logistics delivery model. At the end of the research a proper explanation will be given in the conclusion area to focus on the application of this logistics model and the impact it created in the business development and revenue building of blinkit.