The Influence of Food Bloggers on Consumer Preferences

Abstract

Digital dietary content influencers have gained prominence as important digital culinary stakeholders who shift consumer eating patterns along with how consumers perceive and choose food. This paper examines the boundary-spanning role of food bloggers in the food system while also studying how algorithms influence "foodie" culture and consumer food choices as well as the promotion of sustainable food practices. The research used mixed-methods analysis through interviews with food bloggers together with consumer surveys to understand these dynamics. The research results reveal important links between consumer choices and both how bloggers build credibility and how food appears in algorithm-based searches. This research supplies valuable findings to help food bloggers optimize their ability to encourage sustainable food practices while creating diversity in online food cultures.