Considerations initiating digital transformation, digital promptness of organizations and acceptance of digital initiatives– excursion of digital transformation in organizations

Main Article Content

Divya gupta, bala krishnamoorthy

Abstract

Digital disruption has changed the mentality from “survive and thrive” to “evolve or die”. This evolution is industry agnostic – retail, manufacturing, pharmaceutical, telecom and also country agnostic. What firms need to ensure is how to grow with this disruption and improve their maturity levels along the way. To do this lot of organizations adopt digital transformation. Essentially, digital transformation is the process which many organizations adopt to reach on the other end of maturity curve or a digital maturity curve. In this paper, author studies the journey organizations take to reach the other end of this digital maturity curve - in this paper, author defines the three phased approach to digital transformation journey of organizations which are 1) drivers of digital transformation in organizations 2) digital readiness of organizations to embark on this journey and 3) adoption of digital transformation initiatives in the organization.

Article Details

Section
Articles