A Study on Investors’ Preferences and Satisfaction Toward Online Trading Platforms

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Khushboo Vachhani Talati, Preyal Sanghvi, Anil Parmar

Abstract

Purpose- This study analyses the preferences and satisfaction levels of investors using online trading platforms, focusing on user interface, brokerage fees, customer support, and security features, while also examining demographic factors like gender, age, education, and income.

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