A Study on Consumer Perception Toward Pureit RO With Reference To Ahmedabad City

Abstract

This study explores consumer perception toward Pureit RO water purifiers in Ahmedabad City. It aims to understand consumer awareness, preferences, satisfaction levels, and factors influencing purchase decisions. By analyzing consumer feedback and market trends, the study seeks to identify strengths and areas for improvement in Pureit's offerings. Insights derived from the study will help the brand align its strategies with customer expectations and enhance its market presence in Ahmedabad. The findings also provide a framework for understanding consumer behavior in the water purifier segment.