Exploring the Determinants Behind Real Estate Buying Decisions

Real estate purchase decisions for personal use involve a complex interplay of rational, emotional, and cultural factors. This study examines the determinants shaping residential property choices, drawing on data from 134 respondents through a structured questionnaire. Key factors include location, property features, financial considerations, lifestyle needs, accessibility, environmental aspects, and emotional influences. The findings highlight location and construction needs as primary considerations, with proximity to essential amenities and outdoor spaces being highly valued. Financial affordability, hidden costs, and favorable mortgage options significantly impact decision-making, alongside lifestyle preferences such as walkability and access to public transportation. Environmental sustainability, including green spaces and favorable climates, has gained prominence, while technological infrastructure and smart home features enhance desirability. Emotional and cultural dimensions, such as community belongingness and aesthetic appeal, further underscore the multifaceted nature of real estate decisions. This study provides actionable insights for developers and policymakers to design sustainable, consumer-focused housing solutions.