The Effect of Visual Merchandising on Store Image and Patronage Intention

The sector of retailing is seeing significant growth in India. The sector has significant potential for growth, which is bolstered by the construction of retail complexes and malls. In order for a product to be completely marketed, it is essential to effectively convey its image. "We aim to finalize transactions." The objective of display, usually referred to as visual merchandising, is to showcase items and ideas in the most effective manner in order to facilitate sales (Pegler, 1991). This study investigates the influence of store image on many areas of visual merchandising.