Roadblocks to Electric Vehicles: A Study of Consumers' Attitude from Rural Gujarat

Electric vehicles (EVs) hold immense significance in India due to their potential to address several pressing issues related to the country’s transportation sector. India is one of the largest consumers of fossil fuels, which contributes to air pollution, greenhouse gas emissions, and high energy dependence on imports. The adoption of electric vehicles in India is seen as a crucial step toward achieving a more sustainable and environmentally friendly future. This study aims to explore the perceptions and attitudes of consumers from rural Gujarat regarding the adoption of electric vehicles (EVs). With the growing emphasis on sustainability and the transition to clean energy, understanding the barriers to EV adoption is crucial, particularly in rural areas where infrastructure and awareness may be limited. The objectives of the study are twofold: (1) to analyse the perception of consumers towards electric vehicles, and (2) to examine the relationship between demographic profiles of consumers and their perceptions. A sample of 243 consumers from rural Gujarat was surveyed to gain insights into their attitudes towards EVs. The study utilizes both descriptive and inferential statistical methods to evaluate the data. Findings suggest that while there is general interest in EVs due to environmental benefits, significant roadblocks such as inadequate charging infrastructure, high initial costs, and lack of awareness exist. The study highlights the need for targeted policies and infrastructure improvements to encourage EV adoption in rural areas.