Factors Affecting Growth and Success of Green and Sustainable Entrepreneurship: An Empirical Study of Indian Startups

Green entrepreneurship is about building businesses that balance environmental care with profit-making. In India, many start-ups are leading projects in areas like clean energy, waste management, and sustainable agriculture. These businesses are growing in response to rising environmental awareness and changing consumer preferences. Green entrepreneurs thus play an important role in reducing pollution, creating jobs, and promoting sustainable lifestyles. Their work encourages eco-friendly habits and reshapes supply chains to minimize environmental harm. As they drive both social and economic value, green start-ups contribute to building a more sustainable future for India. This study examines the factors that influence the growth and success of green entrepreneurship in India. The study will look at what is needed by these initiatives to thrive and succeed. This will help policymakers and other organizations to take the necessary steps. A sample of 223 people involved in Indian sturt-ups were surveyed to explore the factors that affects the growth and success of green and sustainable entrepreneurship and found that Consumer Demand, Competitive advantage, Collaboration and Networks and Corporate and Social Responsibility (CSR) are the factors that affects the growth and success of green and sustainable entrepreneurship