Exploring the Impact of Social Media on Investment Behaviour of Young Investors

Abstract

This study examines the influence of social media on the investment behaviour of young investors, focusing on its role in shaping investment preferences, such as the choice between short-term and long-term investments. Given the increasing use of digital platforms by young adults, social media is playing a pivotal role in shaping financial decisions. This study uses a combination of statistical analyses, including Chi-Square Test of Independence, Correlation Analysis, and Regression Analysis, to evaluate the relationship between social media influence and investment behaviours. The results suggest that social media significantly impacts the investment decisions of young adults, with those influenced by social media preferring short-term investments and displaying more active engagement in investment activities.