"Exploring the Dynamics: Unraveling the Impact of Facets Model on Social Media Advertising among College Students"

Abstract

This research embarks on a profound exploration of the Facets Model, inspired by the foundational principles elucidated in "Advertising & IMC Practices and Principles" by Sandra Moriarty, Nancy Mitchell, Charles Wood, and William Wells. The study aims to unravel the intricate relationships between Perception, Emotion, Cognitive processes, and the Persuasive factor within the context of social media advertising. With the college student demographic as the focal point, we delve into the profound insights provided by the renowned authors, seeking to augment their theoretical framework with empirical evidence.