Shopping Analytics: Exploring the contemporary facets of the shopping mall

Abstract

The mall retail culture is pivotal in developing economies such as India, it would be challenging to ignore the factors which impel achieving success of the retailer. This study carried out the ambiance of the urban conglomerate of Pune’s mall culture. Quantitative research is adopted to comprehend the latent variable that can be embodied in predictive analytics for better decision-making. A study was done to determine the mall location characteristics that contributed and how they affected store success. The major goal is to comprehend the variables that affect mall location for retailer success, particularly when using the idea of predictive analytics in the modern retail environment. The management of retailer profit/income achievement & the mall location factors are discussed. Identified the elements that are thought to fit into the analytical component of the influence of the retailer on consumer perceptions and behavior. The recent study on urban retail mall junction makes extensive use of analytics. It is vital to consider the numerous dynamics which may enhance the effectiveness the of location strategy that could be adopted.