A Study on Consumer Buying Behaviour in the Retail Sector

Abstract

The study of consumer buying behavior in the retail sector is a crucial field that examines the various factors, such as psychological, social, and economic influences, that shape consumers' decision-making processes. This paper thoroughly examines these factors, carefully analyzes their influence on retail strategies, and investigates the role of digitalization in reshaping consumer behavior. By gaining a deep understanding of these dynamics, retailers can craft highly effective marketing strategies, elevate customer satisfaction, and boost overall business performance.