Yield Management Practices in the Service Sector -Theoretical Approach

Abstract

Yield management, also known as revenue management, is a pricing approach used by service companies, particularly in the hospitality, aviation, and car rental sectors, to optimize their profits. The basis of this concept is to adjust prices according to demand and available capacity, which allows for revenue optimization.

This study aims to shed light on the concept of yield management and its application conditions, limitations, tools, implementation steps, as well as its impact on customer satisfaction.