Developing A Global Business Strategy in the Face of Rising Protectionism: A Focus on Indian Companies

Abstract

Trade internationally is facing a serious problem due to the recent rise in protectionism. This paper explores the impact of protectionism affects Indian companies and proposes strategies for creating a strong global business strategy. Market diversification, production localization, value addition through R&D and innovation, and the significance of trade agreements and governmental regulations are all analysed in the paper. Further case studies of successful Indian companies navigating protectionist environments are illustrated.