Article
Developing A Global Business Strategy in the Face of Rising Protectionism: A Focus on Indian Companies
Abstract
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Trade internationally is facing a serious problem due to the recent rise in protectionism. This paper explores the impact of protectionism affects Indian companies and proposes strategies for creating a strong global business strategy. Market diversification, production localization, value addition through R&D and innovation, and the significance of trade agreements and governmental regulations are all analysed in the paper. Further case studies of successful Indian companies navigating protectionist environments are illustrated.
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How to Cite
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B. Sridhar Reddy, Gopisetty Hemalatha, Gujarai Rani. (2024). Developing A Global Business Strategy in the Face of Rising Protectionism: A Focus on Indian Companies. Journal of Informatics Education and Research, 4(2). https://doi.org/10.52783/jier.v4i2.1240



