Determinants of Entrepreneurship in Rural India: A Microeconomic Investigation through Survey Research

Abstract

This research investigates the determinants of entrepreneurship in rural Madhya Pradesh, India, through a microeconomic lens. The study employs a cross-sectional survey design, collecting data from 255 rural entrepreneurs across various sectors. Using SPSS software for analysis, the research identifies key factors influencing entrepreneurial success, including demographic characteristics, education, financial access, and government policies. Findings highlight the significant role of younger age groups, higher education levels, and financial access in entrepreneurial success. Moreover, awareness and effectiveness of government support programs were critical predictors. These insights provide valuable recommendations for policymakers to enhance rural entrepreneurship through targeted educational programs, improved financial inclusion, and effective implementation of supportive policies. The study underscores the necessity for a holistic approach to foster sustainable economic growth and development in rural India.