Digital Marketplaces Beyond Urban Borders: Exploring E-commerce in Rural India

Abstract

India's economy is now significantly impacted by e-commerce. The purpose of this paper is to evaluate the state of the internet today, with a focus on rural India. Additionally, it underscores the existing scenario, trends, growth patterns and challenges facing e-commerce in rural areas. For this study, secondary sources such books, journals, newspapers, and articles have been used to obtain data. This paper reveals a rising interest in rural e-commerce with notable investments from online companies and government initiatives; however, numerous obstacles hinder its expansion. Despite the increasing number of internet and mobile users, the effective transformation of this digital progress into productive economic activities remains uncertain. The paper makes suggestions for resolving the problems, difficulties, and impediments preventing e-commerce in rural and distant areas from expanding and advancing.