A Study on Factors for Employee Satisfaction and Its Effect on Loyalty with Reference to the IT Industry in Bangalore

Abstract

This study investigates the factors influencing employee satisfaction and its subsequent effect on employee loyalty among Information Technology (IT) professionals in Bangalore. Using a quantitative research design, data were collected through a structured questionnaire distributed across major IT hubs such as Electronic City, Whitefield, and Manyata Tech Park. A total of 430 valid responses were analysed using descriptive, correlation, and regression techniques. The findings reveal that demographic variables such as age, experience, and salary moderate the relationship between satisfaction and loyalty, whereas gender and education show no significant impact. Among satisfaction determinants, the work environment, leadership quality, and career development opportunities emerged as the most influential factors. The results further indicate that employee satisfaction, organizational commitment, and retention intent strongly influence loyalty. Moreover, organizational commitment plays a mediating role in strengthening the link between satisfaction and loyalty. The study emphasizes the importance of a supportive work culture, transparent leadership, and structured career growth initiatives in enhancing employee loyalty within Bangalore’s dynamic IT sector.