AN APPROACH TO HUMAN RESOURCE MANAGEMENT A LITERATURE REVIEW ON GREEN AND SUSTAINABLE FOR THE INDIAN MARKETS

Companies in India are incorporating sustainability into their HR strategy at a rapid pace in response to growing environmental concerns and regulatory challenges. This study compiles and analyses previous work on sustainable HRM frameworks and green HRM (GHRM), with a focus on how these concepts apply to the business landscape in India. The research shows that HRM has the power to make a difference in the way workers act, increase their awareness of environmental issues, and incorporate sustainability into company values. It delves into a range of green HR methods, including environmentally conscious hiring, training, performance evaluation, and incentives to encourage workers to do their part for the environment. The assessment goes on to say that Indian businesses have it tough when it comes to sustainable HRM because of things like socioeconomic status, lack of resources, and different degrees of environmental awareness. “The article goes on to discuss how green HRM procedures have been improved by technology developments like as Artificial Intelligence (AI). AI is revolutionising the way organisations handle human capital concerns connected to sustainability via its applications in talent recruiting, employee engagement, and data analytics. Not only is green HRM vital for organisational resilience and long-term performance in the Indian setting, but it is also essential for environmental stewardship, according to the results. Doing so may boost organisational performance and employee happiness while also making a big impact on India's environmental objectives.