Impact of Social Media Promotion on Customer Engagement in Northern Indian Chain Hotels: A Comparative Analysis.

This study aims to investigate the impact of social media promotion on customer engagement within the context of Northern Indian chain hotels. In an era characterized by the increasing digitalization of businesses and the hospitality industry, social media platforms have emerged as powerful tools for hotels to connect with their clientele and enhance customer engagement. The research employs a comparative analysis to assess the effectiveness of social media promotion strategies in various Northern Indian chain hotels and their influence on customer engagement metrics. The research methodology includes a comprehensive review of the social media practices employed by select chain hotels in Northern India, with a focus on their content strategy, frequency of posts, platform selection, and interaction with customers. Additionally, customer engagement metrics such as likes, comments, shares, and user-generated content are analyzed to evaluate the impact of social media promotion on enhancing the hotel-guest relationship. The findings of this study provide valuable insights into the role of social media in shaping customer engagement in the hospitality industry, specifically within the unique context of Northern Indian chain hotels. By comparing and contrasting the social media strategies and outcomes of different hotels, this research aims to identify best practices that can be applied to optimize customer engagement through social media promotion.