A Conceptual Moderated Mediation Model on Strategic Hrm Practices, Business Strategy and Employee Creativity

In today's competitive market, organizations strive to achieve and maintain a competitive advantage in their operating market. In this attempt, organizations continuously innovate and differentiate themselves from the competitors through organizational learning. Strategic human resource practices enable this process by influencing employees' creative behaviour. Also, the organizational strategy and the fit of strategy with the HR practices play a vital role in achieving competitive advantage. Anchored in the resource-based theory, the current study attempts to study the influence of strategic human resource management on employee creativity. The proposed conceptual model outlines the underlying process through which employee creativity is influenced by organizational learning with the help of strategic HR practices. The study posits that the organizations which follow a differentiation strategy are likely to enable organizational learning and employee creative behaviour effectively, which also emphasizes the best fit between corporate strategy and HR strategy.