Big Data Analytics in Support of the Decision Making Process in IT Sector

The advent of big data analytics has revolutionized the decision-making process across various industries, particularly in the IT sector. This research paper explores the integration of big data analytics into the decision-making within IT organizations. It highlights how the adoption of big data tools and methodologies enhances the efficiency, accuracy, and strategic capabilities of IT decision-makers. This paper is an attempt to conduct a full-scale review on big data researches and its effects on the decision-making affair in an industry. Furthermore, decision makers need to be able to gain valuable insights from such varied and rapidly changing data, ranging from daily transactions to customer interactions and social network data. Such value can be provided using big data analytics, which is the application of advanced analytics techniques on big data. The study adopted a survey instrument and collected data from 230 respondents engaged in big data analytics in the IT sector of India. The research study identified that a positive and significant relationship exists between big data analytics and the decision making in IT sector.